Slash equipment costs by sourcing directly from Europe's best
Mizaar empowers the Gulf region’s hospitality leaders to achieve operational excellence with direct-from-Europe sourcing, strategic equipment procurement, and pooled purchasing power trusted by the continent’s most decorated hotels.
Ready to elevate your sourcing game?
Let’s create a custom strategy that fits your business goals.
- Our Expertise
European Quality. Strategic Sourcing. Peak Profitability.
Mizaar empowers the Gulf region’s hospitality leaders to achieve operational excellence with direct-from-Europe sourcing, strategic equipment procurement, and pooled purchasing power. Our expertise ensures your establishment not only competes, but leads the market in quality and guest experience.
What We Do Best
- Elite European Sourcing
- Strategic Procurement
- Pooled Purchasing Power
- End-to-End Logistics
- Quality & Compliance
- Competitive Intelligence
+
Years of Experience in international trade
We leverage decades of expertise in complex international logistics and supplier relationships to deliver unparalleled value and a seamless experience for our partners.
Sourcing Europe's Finest.
By combining our clients’ buying power, we source directly from Europe’s elite manufacturers. This unique leverage ensures you receive world-class equipment at an unbeatable value, completely bypassing standard distribution costs.
We are an independent sourcing agent and are not affiliated with, endorsed by, or an authorized distributor of any of the brands whose logos are displayed. The logos are used solely to illustrate the range of products we can source for our clients.
Every sourcing decision is backed by market data and total-cost-of-ownership analysis, ensuring you acquire the best-performing equipment at the absolute best price.
We leverage our unique demand-pooling model to secure innovative European technology, giving you a distinct competitive edge that others can’t replicate.
See the true factory price and our clear fee on every transaction. We provide total visibility so you always know your investment is maximized.
- Why Choose Mizaar
Your Profitability is Our Mission.
In the fast-paced GCC hospitality market, the right procurement partner makes all the difference. At Mizaar, we don’t just source equipment—we act as your dedicated purchasing team, crafting strategies that secure world-class assets, reduce capital expenditure, and deliver a measurable return on investment.
- Our Core Services
Strategic Services That Deliver Unmatched Value
Strategic Pooling
We pool our clients’ buying power for market leverage, giving you the pricing power and attention of a global hospitality chain.
Factory-Direct Sourcing
We bypass all distributors and regional middlemen to source your equipment directly from Europe’s most elite manufacturers, eliminating hidden costs.
Procurement Advisory
Acting as your expert advisors, we help you select the perfect equipment to match your operational needs, budget, and long-term business goals.
Harvard Negotiation
We apply our market leverage and Harvard negotiation techniques to aggressively secure the best factory-direct prices for you.
End-to-End Logistics
From the European factory floor to your establishment in Saudi Arabia, we manage the entire complex logistics and customs process for a seamless delivery.
Quality & Compliance
We ensure every piece of equipment is authentic, meets the highest European quality standards, and complies with all local Saudi regulations upon arrival.
Need a custom solution? Let’s create a strategy tailored for your business. Get a Free Strategy Call!
- Case Studies
See how we equip Leaders for Success.
We don’t just promise world-class results—we deliver them. Explore our most impactful case studies showcasing how our strategic sourcing model empowers leaders to achieve significant savings, elevate their guest experience, and secure a powerful return on investment.
The Challenge: The project required a complete, top-tier fit-out for three major kitchens, including banquet and specialty dining. Quotes from traditional suppliers were coming in 25% over budget, threatening project timelines and forcing compromises on equipment quality.
Mizaar’s Solution: We consolidated the project’s entire equipment list into a single, high-value demand pool. This allowed us to bypass distributors and negotiate directly with premier manufacturers in Germany and Italy. We managed the entire complex order, from factory floor to customs clearance and final delivery in Riyadh.
The Challenge: To launch a new, award-contending menu, the Executive Chef required a specific, limited-edition La Marzocco espresso machine and a niche Irinox blast chiller. The regional waiting list was over 9 months, and no local supplier could guarantee delivery.
Mizaar’s Solution: Our loyalty is to our client, not the supply chain. We leveraged our unique position to place a direct-priority order with the Italian factories on behalf of our client. We bypassed the standard regional allocation, securing production slots that were otherwise unavailable.
The Challenge: Inconsistent and unreliable equipment across their branches was causing high maintenance costs, kitchen downtime, and variable food quality, damaging their brand reputation. They needed to standardize with a single, durable, and efficient equipment line.
Mizaar’s Solution: We performed a Total Cost of Ownership (TCO) analysis and identified a superior line of modular European cooking equipment. By creating a bulk order for all 5 locations, we negotiated a multi-year agreement directly with the manufacturer at a price far below single-unit cost.
The Challenge: The investment group was managing four distinct hospitality concepts under one umbrella project. Dealing with multiple equipment suppliers was creating massive complexity, inconsistent quality standards, and a complete lack of purchasing leverage, jeopardizing the project’s overall budget and prestige positioning.
Mizaar’s Solution: We were engaged as the sole procurement strategist for all hospitality assets. By creating a master equipment plan, we identified key synergies and consolidated the purchasing requirements for all four venues. This created a single, high-value order that gave us immense leverage to negotiate directly with a portfolio of elite German and French manufacturers.
50+ Positive Reviews
- Unmatched ROI & Direct Cost Savings
- Decisive Competitive Edge
- What Our Client Says
Trusted by the Gulf's Hospitality Leaders
Discover how the Gulf’s top hospitality leaders leverage our unique sourcing model to cut costs, improve kitchen quality, and drive unprecedented profitability.
CEO
"Mizaar operates with a level of precision we demand. They provided direct, uncomplicated access to the premier German and Italian brands our reputation is built on. A truly strategic partner, not just a supplier."
General Manager
"Mizaar's professionalism and the quality of the equipment they sourced have directly elevated our guest experience. Their process was seamless, transparent, and delivered on every promise, solidifying our reputation for excellence."
CFO
"The financial impact was undeniable. Mizaar's model delivered a 24% saving on our kitchen fit-out budget. The transparency of seeing the true factory cost is a game-changer for capital expenditure and ROI."
Executive Chef
"For the first time, I felt truly understood. I gave Mizaar my dream list of European equipment, and they sourced every single piece. My team is inspired, and the impact on our food quality was immediate."
Restaurant Owner
"To succeed, you need an edge. Mizaar provided us with innovative equipment our competitors can't access. It has become a core part of our brand story and a major attraction for our discerning clientele."
Managing Director
"On our latest multi-venue resort, Mizaar acted as our strategic procurement arm. They simplified a massively complex process, reduced our risk, and significantly increased the asset value of our investment before we even opened."
- The Mizaar Magic
Your Direct Path to Unmatched Value
Our streamlined 4-step process makes sourcing the world’s best equipment simple and transparent. We handle all the complexity, so you can focus on what matters most: your business.
Strategy & Consultation
We begin with a deep dive into your project goals, budget, and specific operational needs to build a custom procurement strategy tailored to you.
Demand Pooling & Sourcing
We add your requirements to our collective demand pool, creating significant leverage before approaching the best European manufacturers for your specific needs.
Negotiation & Logistics
We aggressively negotiate factory-direct pricing on your behalf and then manage the entire end-to-end logistics, from factory door to your site in Saudi Arabia.
Delivery & Value Reporting
Your world-class equipment arrives on-site as planned. We provide a final transparent report detailing your project’s success and total value delivered.
- Our Prices
Flexible Pricing Plans for Every Business
Let’s Find the Right Strategy for You!
Strategic Asset Sourcing
Best For: Acquiring specific, high-value equipment.
449 SAR
🏆 Full Fit-Out 🏆
Our most popular option.
Best For: New venues or full-scale renovations.
15%
Your Profitability, Our Mission!
Enterprise Procurement Partnership
Best For: Multi-venue projects and investment groups.
Custom
Ready to Build Your Unfair Advantage?
Stop letting local suppliers dictate your quality and price. We provide direct access to Europe’s elite manufacturers. Let’s craft a procurement strategy that guarantees a superior ROI and sets your business apart.
- Frequently Asked Questions
Got Questions? We’ve Got Answers.
How does Mizaar make money?
Our model is built on transparency. Depending on the project scope, we charge either a pre-agreed sourcing fee or a percentage of the total amount we save you compared to a traditional quote. Our success is directly tied to yours.
Do you handle shipping and customs?
Yes. We manage the entire process, including international logistics, insurance, and customs clearance in Saudi Arabia. We deliver a seamless, door-to-door service.
Can you source a very specific or rare piece of equipment?
Absolutely. This is one of our core strengths. Our direct relationships and market leverage allow us to source rare, limited-edition, or highly specialized equipment that is often unavailable through standard channels.
How long does the process typically take?
Timelines vary based on manufacturer lead times, but our model is consistently faster than traditional supply chains because we bypass regional distributors. We provide a clear and reliable timeline for every project from the outset.